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You've been let down by all thewire-free bras you've tried beforeand underwire is downrightuncomfortable, so how are wedifferent?
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Seamless Bras: Everything You Need to Know
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Unpacking the Price of Fuller Bust Bras
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Boobs and the Many Changes They Go Through
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The bras you’ll wish you tried first
Meet the wire-free bras dedicated to people with E cup & up boobs
Here at Sugar Candy, we’re unapologetic about the fact that we exclusively design bras for E cup and up. Big boobs need different support, so we’ve reinvented the everyday bra using our patented U-Sling technology. It’s time to say goodbye to underwire.
U-Sling Technology
Reinforced platform & side slings mimic the support of a wire.
Our patented U-Slings are where the magic happens. Reinforced with heavy duty powermesh, they mimic the shape and support of an underwire, without any of the discomfort. The platform sling lifts and separates your boobs (monoboob be gone) while the side slings encourage forward projection, to help banish any east-to-west action.
Knitted Support Panels
Providing wire-free seperation that banishes monoboob.
Our bras are seamlessly knitted using a super strong (but ultra soft) NILIT™ 6.6 yarn called Softex. It’s incredibly durable and longwearing, with great stretch retention. The knitted support panels and underband are ribbed and firm to provide additional lift and separation, because 80% of a bra’s support comes from here and not the straps.
Flexi-Fit Sizing
Bodies change, so we have 6 hook & eyes to grow with you.
As a company made up of women in all stages of life, we know better than anyone that bodies change and that needs to be normalised. That’s why all of our bras have 6 rows of hooks and eyes, to keep you secure and supported through all your fluctuations. Our heat moulded cups and 4-way stretch recovery work together to hug your boobs, no matter their size.
Over 90,000 Bras Sold
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Nursing Bra
Bestie Bra
Posh Bra
Wild Tank
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Meet The Range
AKA the bras that the big brands don't want you to know about.
FREE GIFT when you buy 2+ products!
How is SugarCandy Different?
WIRE-FREE SUPPORT THAT WON’T LET YOU DOWN
How is Sugar Candy Different?
No More Headaches
Adjustable Fit
Unparalleled Support And Lift
No Mono Boob
Good For The Planet
Built To Last
Skin Friendly Fabric
Doesn’t Stretch Out
Easy Sizing
Designed For Fuller Busts
From humble beginnings out of a garage in Sydney, Australia, to a viral wire-free bra brand recognised around the globe.
From humble beginnings out of a garage in Sydney, Australia, to a viral wire-free bra brand recognised around the globe. When Tracey, our founder, was pregnant with her first child she realised there was a gap in the market for nursing bras that were both supportive and stylish, particularly in the fuller bust space. From here, she developed a wire-free nursing bra that provided as much support as a wired bra, without any of the discomfort. It was such a hit that her customers begged for a non-maternity version, and thus the Sugar Candy brand was born!